Tuesday, November 29, 2011

Fred's Grand Opening Friday


Friday’s Opening of fred’s Super Dollar At Reservoir


MEMPHIS, TN. (November 28, 2011) – The Reservoir will be introduced to the unique shopping experience of fred’s Super Dollar with the grand opening of a new store at 8:45 a.m. on Friday, December 2. 

Special offers and activities at the new 16,000-square-foot store at 1898 Spillway Road will help celebrate the occasion. There will be free product giveaways and customers can register for a chance to win a $100 shopping spree to be held once a day on Friday, Saturday and Sunday. 

The fred’s Super Dollar is the new-store concept for Fred’s Inc. This new-store prototype offers the famous low prices and wide variety of merchandise that fred’s Super Dollar is known for, all in an improved, customer-centric shopping experience. Changes in store layout, lighting, shelving, aisle widths and signage have made this new prototype a unique and appealing shopping environment. 

“We have conducted extensive qualitative and quantitative research into what our customers and our competitors’ customers want in a shopping experience,” said Dave Mueller, SVP Sales and Marketing for Fred’s Inc. “We feel fred’s Super Dollar will deliver the ideal size, product mix and store flow to accommodate customers who are looking for a quick in-and-out shopping trip, or those who want a full bargain-hunting shopping experience.”

The new store features an expanded food selection that doubles traditional fred’s Super Dollar food offerings with additional breakfast foods, quick meals, beverages and more. Customers will also find a wide selection of recognized national brands as well as fred’s brands.

The fred’s Super Dollar also includes a state-of-the-art pharmacy experience. The pharmacy will feature a drive-through window providing easy pick-up and drop-off of prescriptions.  Conveniently located in the front of the store, the pharmacy offers a friendly, knowledgeable staff that is available to answer health-related questions. From the pharmacy, to in-store help, to check-out, customers will notice a friendly overall in-store atmosphere. 

“We believe the Reservoir community will be attracted to the new fred’s Super Dollar, and that they will be thrilled by every aspect of the service, product variety, pharmacy and the ease of the shopping experience,” added Mueller. 

Grand Opening activities will begin with the official ribbon cutting at 8:45 am on Friday, December 2. During the opening ceremony, fred’s Super Dollar will present donations to Northwest Rankin High School.

The first 150 customers will receive a free fred’s Super Dollar reusable shopping bag and the first 35 customers will also receive a coupon for a free 10-ounce bag of LAYS chips, redeemable at the new store. Customers may register for a $100 fred’s Super Dollar shopping spree that will be given to one customer each day from Friday, December 2, through Sunday, December 4. Grand 

Opening festivities include: 

Friday, December 2
8:45 a.m.
  • Ribbon Cutting ceremony with local dignitaries, including members of the Rankin County Chamber of Commerce, and fred’s Super Dollar team members. 
  • National Anthem performed by Northwest Rankin High School band.
  • Presentation of community donations to Northwest Rankin High School.
  • First 150 customers receive a free fred’s reusable tote bag.
9:00 a.m.
  • The Reservoir Police Department will provide FREE child identification cards, coloring books, and stickers.
  • The Fire Department will provide FREE toy hats and badges for kids and have a fire truck display.

The hours for the Reservoir fred’s Super Dollar are 8 a.m. to 9 p.m. Monday through Saturday and 10 a.m. to 8 p.m. on Sunday. Pharmacy hours are 8 a.m. to 6 p.m. Monday through Saturday, closed on Sunday.

For additional information, please call the store at 601-992-6414 or the pharmacy at 601-919-9989 or visit the company website  www.fredsinc.com.

The Rez News
Barnett Reservoir

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